Projects
“GrünRaum”: Valorization of Green Spaces
International Research Project (AT/CZ) - INTERREG
This project examines the tourism valorization of green areas as well as ways to enhance the quality of the visitor experience of gardens and parks in Lower Austria and Southern Moravia (Czech Republic). Along with a benchmarking study the IMC UAS Krems conducts for this project a study on the needs and desires of garden and parks visitors. The findings of these studies will result in a manual with quality criteria for gardens and parks.
CaucaSusT - Transdisciplinarity for Sustainable Tourism Development in the Caucasus
IMC UAS Krems and BOKU will share with partner universities in Armenia and Georgia their expertise in the area of sustainable tourism development as well as their experience in transdisciplinary research in order to create a suitable model for tourism research and teaching in these countries. Current problems of the sustainable tourism development in the pilot regions will be identified and integrated into the university courses through case studies and field research.
Sustainable innovations in the hotel industry
Austrian Hotelier Association www.oehv.at
This project aims to develop a concept on "Sustainable innovations in the hotel industry" for the Austrian Hotelier Association (ÖHV) and a checklist for the development and design of sustainable innovations.
Ideation Lanserhof
Lanserhof www.lanserhof.at
Two design thinking workshops were carried out for this project with the aim to intensify guests relations between their stays at Lanserhof and thereby increasing customer loyalty.
Trend Study 2015 - Research on Travel Behavior of Austrians
Corps Touristique Austria www.corps-touristique.at
Analysis of travel trends among the Austrian population and their concrete travel plans for the year 2015. Conception, representative online survey of the Austrian population, data collection and analysis, graphical and written description of results, recommendations and press conference.
Culinary Tourism in Austria
Federal Ministry of Science, Research and Economics www.bmwfw.gv.at
This study on culinary tourism in Austria identifies different offers in culinary tourism, analyzes motives, needs and expectations of culinary travellers and examines the developments, opportunities and trends in culinary tourism. In addition, a service chain profile as well as a touchpoint map, which can be used by culinary tourism destinations, is developed.
Schloss Hof Non-Visitor Study
Marchfeldschlösser Revitalisierungs- und Betriebsges.m.b.H. www.schlosshof.at
This study investigated the behaviour of tourists in Vienna and Bratislava. It was analysed what sights and attractions (including Schloss Hof) are visited during their stay. Furthermore the reasons for or against the visit of different sights and attractions around the city destinations were examined.
Hybrid Parks - Measuring Economic, Ecological and other Effects of Gardens and Parks
Garden Platform of Lower Austria www.diegaerten.at
This study, commissioned by The Garden Platform of Lower Austria, deals with the economic, ecological and sociocultural effects of gardens and parks by identifying relevant indicators and methods for their measurement. Based on the findings a "toolbox" and recommendations were provided.
Status quo study on health tourism
ARGE Alpine Gesundheitsregion Salzburg www.salzburgerland.com
The aim of this study was to carry out an analysis of the health tourism market. It was examined which providers (countries, regions) offer health tourism products and services and what materials are used to communicate these offers. For this an observation and interviews were conducted at the ITB 2014.
Service Design Optimization: Prototype for Experience-oriented Study Trips
PDM Tourism Group GmbH www.pdmtourismgroup.com
For this study the method of "prototyping" has been applied in order to develop an (ideal) tourist service chain for "experience-oriented study trips". This represents an important step from generating ideas (innovation) to the implementation of innovative ideas for the PDM Tourism Group GmbH.
Visitor study "Kino im Kesselhaus" 2014
NÖ Festival und Kino GmbH www.kinoimkesselhaus.at
For the “Kino im Kesselhaus” a visitor survey was carried out in order to analyse the structure of cinemagoers, their interests and motives, the service quality in the cinema as well as the offering of the film bar.
Service Design Optimization: Bus tours for senior tourists
50plus GmbH www.50plusgmbh.com
The aim of this study was to create an optimum tourism product for organized senior tours in the target segment 50+. Based on an explorative study a prototype was created.
Development of optimized Service chains for Lebensfeuer regions
AUTONOM HEALTH Gesundheitsbildungs GmbH www.lebensfeuer.com
Based on the concept of Lebensfeuer and Lebensfeuer regions an optimal tourism product (prototype) for Lebensfeuer regions was developed. The developed prototype was described in the Lebensfeuer Manual, which serves as a basis for existing and prospective Lebensfeuer regions to establish specific tourism products and service chains.
Trend Study 2014 - Research on Travel Behavior of Austrians
Corps Touristique Austria www.corps-touristique.at
Analysis of travel trends among the Austrian population and their concrete travel plans for the year 2014. Conception, survey (representative online and telephone survey of the Austrian population), data collection and analysis, graphical and written description of results, recommendations and press conference.
Development of an Artist in Residence program
Hammerherrenhaus Mendlingtal www.mendlingtal.at
The aim of the project was to give an insight into Artist in Residence programs and to help developing a program for the location of Mendlingtal. In order to do so expert interviews were conducted. Based on the findings quality criteria for AiR programs were developed. This helped setting up a concept for an AiR program in Mendlingtal.
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EuBikE - European cyclo tourism Educational program
International Research Project - Lifelong Learning Programme
The project aims at developing and piloting a set of ICT tools as well as an innovative model for developing and advancing cyclo tourism in the involved pilot territories in Europe.
Trend Study 2013 - Research on Travel Behavior of Austrians
Corps Touristique Austria www.corps-touristique.at
Analysis of travel trends among the Austrian population and their concrete travel plans for the year 2013. Conception, survey (representative telephone survey of the Austrian population), data collection and analysis, graphical and written description of results, recommendations and press conference.
Hohe Tauern Health – Visitor Survey
Verein Hohe Tauern Health www.hohe-tauern-health.at
Conception, implementation and analysis of an evaluation for "Hohe Tauern Health" in Krimml, Salzburg. Survey among visitors to the Krimmler waterfalls and among guests of selected accommodation providers in the region. Aim: Evaluation of the relevance of the touristic offers.
InRuTou - Innovation in Rural Tourism
International Research Project - Lifelong Learning Programme www.inrutou.eu
Project aim: Creation and testing of innovative models for facilitating the development of sustainable tourism in rural areas. The IMC University of Applied Sciences acts as the project coordinator and contributes as project partner to several work packages.
CultTour - Cultural (garden) heritage as a focal point for sustainable tourism
International Research Project INTERREG IVB www.culttour.eu
Project aim: Development of strategies for the preservation of cultural garden heritage. Visitor survey of about 900 visitors to selected gardens across Europe including the development of a visitor profile. Concept and strategy creation for the touristic use and development of cultural gardens on the basis of four project pilot sites (Romania, Bulgaria, Greece, Italy). Publication "Revitalising heritage sites: A re-utilisation process model for cultural garden and open space heritage sites. Summary presentation available for download.
Health Tourism Salzburg
Province Salzburg www.salzburg.gv.at
Study on the use of Salzburg's natural healing resources for health tourism purposes. In cooperation with the private medical university "Paracelsus". Collection of fundamental data, potential analysis and development of tourism master plans for health tourism offers.
E-Bike Project 2011 & 2012
Survey among users and non-users of E-Bikes in Lower Austria. Development of questionnaires, survey preparation, data collection and analysis, graphical and written preparation of results, recommendations. Online survey of Lower Austrian Card users as control group.
Indulgence Centre Alpen-Adria
Genussprojekt Gailtal
Design of the "Indulgence Centre Alpen-Adria" in the Carinthian Gailtal region. Economic analysis (visitor forecasts, economic feasibility, regional economic effects), positioning of the centre taking the existing branding concept of Carinthian Tourist Board into consideration. Staging as top-offer in the field of indulgence and culinary art in the Alpen-Adria region.
Evaluation "Lange Nacht der Forschung 2012"
Ecoplus - Niederösterreichs Wirtschaftsagentur www.ecoplus.at
Visitor surveys undertaken during the "Long Night of Research 2012" at sites in Lower Austria. Statistical analysis and graphical preparation of results.
Danube Festival 2011
NÖ Festival-Ges.m.b.H. www.noe-festival.at
Representative survey of 300 visitors of the Danube Festival 2011. Organization and implementation of the survey on site, analysis, graphical and written preparation of results and recommendations.
Visitor Survey at the Festival "Glatt & Verkehrt 2011"
NÖ Festival-Ges.m.b.H. www.noe-festival.at
Representative survey among visitors of various cultural "Glatt & Verkehrt 2011" events. Organisation and implementation of the survey on site, analysis, graphical and written preparation of results, and recommendations.
Status-Quo Investigation on the Austrian E-Tourismus Situation
Federal Ministry of Economy, Family and Youth www.bmwfj.gv.at
E-Tourism study: Representative quantitative online survey among Austrian accommodation providers. Qualitative survey of selected stakeholders (tourism organisations, technology providers, hotels). Analysis of results, development of recommendations.
E-Tourism Status-Quo Analysis for Holidays on the Farm
Bundesverband Urlaub am Bauernhof www.urlaubambauernhof.at
Detailed analysis of results from the project "Status Quo Analysis of the Austrian E-Tourism Situation" for the Austrian holiday expert "Holidays on the Farm".
